๐Ÿšš Shipping Explained

Why Shipping Costs Just Went Up โœˆ๏ธ

โ€” A quick look at the air fuel surcharge that's raising shipping quotes worldwide โ€” and why it's not us.

Some of you have asked why shipping quotes are higher than they were a month ago. ๐Ÿ˜ฎ

Let's be clear up front: we didn't raise our prices. Air fuel surcharges went up across the board. This round is steeper than anything we've seen in years, and it's happening industry-wide โ€” not just with one freight forwarder.

Here's what's actually going on. ๐Ÿ‘‡

๐Ÿงพ What You Pay for Shipping Has Two Parts

โš–๏ธ Base freight rate ย +ย  Fuel surcharge

The base rate is what the airline charges for the transport service itself, and it's relatively stable. The fuel surcharge is broken out separately, specifically to offset fuel price swings. โ›ฝ

It has three characteristics:

  • ๐Ÿ“ˆ One, it floats. When oil goes up, it goes up. When oil goes down, it comes down. It isn't a fixed fee, and it isn't anyone's profit.
  • ๐ŸŒ Two, it moves globally in sync. Major carriers across Asia and Europe have all been raising cargo fuel surcharges at the same time. This isn't one freight forwarder marking up prices โ€” it's the entire industry passing along the same cost.
  • ๐Ÿ”ฅ Three, it's rising fast. IATA projects that average aviation fuel prices in 2026 will be nearly 70% higher than in 2025. Fuel's share of airline operating costs has climbed from roughly a quarter to over 30%.

In plain terms: out of every dollar an airline collects in freight revenue, more than 30 cents goes straight into the fuel tank. ๐Ÿ’ธ

๐ŸŒ Why This Year Is Especially Bad

The immediate cause is the situation in the Middle East.

The Strait of Hormuz handles roughly one-fifth of the world's seaborne aviation fuel trade. When geopolitical conflict flares up, the market immediately fears supply disruption and prices spike. At the same time, the refining margin for turning crude oil into jet fuel has hit an all-time high.

And that's not all. Q4 is peak freight season. AI servers, semiconductors, and consumer electronics are all competing for cargo space. ๐Ÿ“ฆ

๐Ÿ’ฅ Strong demand + tight supply + high oil prices โ€” stack all three together and rates climb.

๐Ÿ’ก The Fuel Surcharge Is Not Our Profit

This part matters, so we want to be explicit.

When the fuel surcharge goes up, that money does not go into our pocket. It's a hard cost set by airlines based on international fuel price indices. We're simply collecting and passing it through.

In other words, when oil prices fall, it falls too. Domestic routes went through a stretch of consecutive cuts before this round of Middle East tension reversed the trend. It is not a one-way, fixed increase. ๐Ÿ”„

Nobody wants it to come down more than we do. ๐Ÿ™

๐Ÿ› ๏ธ What We've Done About It

To be honest, we've absorbed part of this increase ourselves.

1๏ธโƒฃ We haven't passed on the full increase

The fuel surcharge went up by a certain amount; our prices did not go up by the same proportion.

๐Ÿ“ฆ We squeezed space out of the packaging

Projector plus accessories plus packaging โ€” volumetric weight directly determines freight cost. We redesigned the outer box dimensions and cushioning so that, without lowering protection levels, some models dropped a tier in volumetric weight.

๐Ÿ”’ We locked in capacity early

Peak season space is tight, and booking last-minute costs more. We reserved a portion of capacity with our airline partners ahead of time. Locking in has its own cost, but it beats scrambling for space later.

๐Ÿ“Œ What This Means for You

If you order soon, you may see shipping a bit higher than before. That's the reality, and we won't dress it up.

But a few things you can count on:

  • ๐Ÿ” Shipping is transparent. The fuel surcharge is tied to public fuel price indices, not something we make up.ย 
  • ๐Ÿ“‰ It will come down. This is a floating mechanism, not a permanent price hike.
  • ๐Ÿ‘€ We're watching it closely. Fuel prices, cargo space, route rates โ€” we track all of it, because it directly affects your landed cost and, in turn, our business.

๐Ÿ™ Nobody wants oil prices to fall more than we do.

When shipping goes up, your landed cost goes up, you hesitate to order, and the pressure eventually comes back to us. But right now, this isn't a card we get to choose. What we can do is lay out the math clearly, absorb what we can, and ride out the storm together. ๐ŸŒŠ

๐ŸŽฌ Ready to see what all the fuss is about?

๐Ÿ”— Explore Twelvetooo 3D01

Leave a comment

Please note, comments need to be approved before they are published.

This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.

Latest Stories

View all

Why Shipping Costs Just Went Up

Why Shipping Costs Just Went Up

๐Ÿšš Shipping Explained Why Shipping Costs Just Went Up โœˆ๏ธ ๐Ÿ“… October 2026 ยท 3 min read โ€” A quick look at the air fuel surcharge that's raising shipping quotes worldwide โ€” and why it's not us. Some of you...

Read moreabout Why Shipping Costs Just Went Up

The Age of Dinosaurs-5 Immersive  3D Scenes

The Age of Dinosaurs-5 Immersive 3D Scenes

ย 5 prehistoric 3D scenes that bring the Jurassic era to your ceiling. T-Rex, a hatching baby dinosaur, a fire-breathing beast, and a cave adventure โ€” the Twelvetooo 3D01 Dinosaurs series delivers immersive 4K projection. Your dinosaur adventure starts now.

Read moreabout The Age of Dinosaurs-5 Immersive 3D Scenes

HW07D Brings the Magic of 'Breathing Fireflies' to Your Backyard

HW07D Brings the Magic of 'Breathing Fireflies' to Your Backyard

The HW07D Outdoor Light redefines outdoor firefly lights with a realistic breathing firefly effect that slowly brightens and dims just like a real firefly.



Read moreabout HW07D Brings the Magic of 'Breathing Fireflies' to Your Backyard